The SFMM429 website has become a strategic communication tool for its 10,000+ members.
The site provides details on a variety of daily issues, working conditions and union activities.
The site also supplies vital information on subjects like equal pay, collective bargaining agreements and relevant news surrounding the municipality.
The site's content is updated daily by the editorial staff at SFMM429, thanks to the CMS HEAP platform created by Turbulent. Included in the site redesign was a new area for the communication tools where social and electronic media play the front line in providing information to union members.
The site is also comprised of several sections: services for members, a journal, video content, photo gallery, sharing tools and various other downloadable content made available to its members. In addition, several functionalities were introduced to personalize the experience, allowing users to browse and view only the material they wish.